BRAND POSITIONING STRATEGY | PORTFOLIO ARCHITECTURE | SEGMENTATION
| INNOVATION | RESEARCH DESIGN (QUAL/QUANT/SOCIAL) | CREATIVE BRIEFS | DESIGN STRATEGY | COMMS PLANNING | PITCH CONSULTING | SPEAKING
Words that make our day.
Absolutely magical work – across 3 of our monster brands – each unique and each uniquely complex.
REBECCA MESSINA, CMO
I could not have been more pleased with the process, the outputs, and the level of thinking!
I couldn't recommend Nazia more highly to anyone looking for a creative, whip-smart partner.
ANDY KATZ-MAYFIELD, CEO
Can't wait to repeat!
Nazia is the first
person I called when I joined Spotify to lead foundational brand and creative strategy for us.
JACKIE JANTOS, VP Brand
I truly believe we have a deeper understanding of our essence than we ever have before, and that is thanks to you.
MEGHANN SEIDNER, VP
MEGAN FRANK, VP,
PALOMA AZULAY, Global Creative Head,
We keep good company.
I joined advertising because
I didn't see myself
As a young person growing up in Riyadh, Dhaka and Hong Kong, I looked at the advertising from global brands and felt all too often that it wasn't meant for me, and hadn't even tried to understand me. It’s the reason I joined the advertising industry after a long stint in academia analysing literature and effective communication. I felt global corporations could communicate both more authentically and effectively by making consumers around the world feel more heard and seen. I also knew that people fundamentally don't just buy what you're selling, but they buy into your philosophy, and now more than ever that means your purpose in culture, and your point of view on what's happening all around us.
At Ricebowl we believe that for brands to effectively engage today's global growth consumer, they need to speak to them with purpose about the things that real people actually care about. We figure out what you stand for as a company and why people might be interested. We listen deeply to what you're about, and to what your consumers actually want and need - then connect the two in progressive, culturally impactful articulations that can make an actual positive difference in people's lives. As cultural message-makers, we hold great power in society, and we don't take that responsibility lightly.
We use our training in consumer psychology, market research, critical theory, strategic storytelling and creative effectiveness to craft brands stories that drive deep emotional self-identification across audiences. We start with universal human truths and then apply the cultural nuance that is crucial to landing truly effective messaging. In a marketing world still driven by North America and Western Europe, we believe that when messages are crafted by more diverse teams - more women, more people of colour - they reach many more audience groups and drive more sustainable growth. Being a female-POC-founded independent strategy practice means we build brands with these multiple viewpoints baked into our approach.
Our operating difference as a strategy practice? Not being beholden to specific creative teams or a holding company gives us a rare objectivity that's liberated from awards-chasing or retaining AOR status. And we work with a crack team of mostly female collaborators working flexibly all over the world - from creative directors to data analysts, to make the magic happen.
At Ricebowl, we don't have a sexy creds deck and we don’t pitch. But if you're a CMO, CEO or brand leader who wants to rewrite the story of your brand with real relevance to real people, we'd love to chat further about our approach and see if it’s right for you.
Founded Ricebowl Strategy
Cordon-Bleu trained classical Chef de Cuisine
Campaign & IPA's Woman to Watch
Top five most awarded Planning Directors in the world (Big Won)
Founding Member of of DAVID The Agency (Global CSO)
São Paulo, Miami and Buenos Aires
WPP Atticus Awards Grand Prix
Founded Ogilvy Noor
Founded Ogilvy Cultural Strategy
WPP Marketing Fellow
mentored by Sir Martin Sorrell
MPhil Chinese Studies, University of Oxford
BA English (First), University of Oxford
London x New York x Dhaka x Penang x Shanghai x São Paulo
Fluent Mandarin, Portuguese & Bengali