STRATEGY
BRAND POSITIONING STRATEGY | PORTFOLIO ARCHITECTURE | SEGMENTATION
| INNOVATION | RESEARCH DESIGN (QUAL/QUANT/SOCIAL) | CREATIVE BRIEFS | DESIGN STRATEGY | COMMS PLANNING | PITCH CONSULTING | SPEAKING
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WE'RE SO EXCITED TO HAVE BEEN AWARDED THE GOLD AWARD IN GLOBAL STRATEGY 

AT THE 4A'S JAY CHIAT AWARDS 2018

Words that make our day.

Absolutely magical work – across 3 of our monster brands – each unique and each uniquely complex.

REBECCA MESSINA, CMO 

Beam Suntory

I could not have been more pleased with the process, the outputs, and the level of thinking!

I couldn't recommend Nazia more highly to anyone looking for a creative, whip-smart partner. 

ANDY KATZ-MAYFIELD, CEO 

Harry's

Can't wait to repeat!

Nazia is the first

person I called when I joined Spotify to lead foundational brand and creative strategy for us.

JACKIE JANTOS, VP Brand

Spotify

I truly believe we have a deeper understanding of our essence than we ever have before, and that is thanks to you.

MEGHANN SEIDNER, VP

Coca-Cola

MEGAN FRANK, VP, 

Courvoisier

PALOMA AZULAY, Global Creative Head, 

Tim Hortons

 
We keep good company.
 
I joined advertising because
I didn't see myself
in advertising.
"

As a young person growing up in Riyadh, Dhaka and Hong Kong, I looked at the advertising from global brands and felt all too often that it wasn't meant for me, and hadn't even tried to understand me. It’s the reason I joined the advertising industry after a long stint in academia analysing literature and effective communication. I felt global corporations could communicate both more authentically and effectively by making consumers around the world feel more heard and seen. I also knew that people fundamentally don't just buy what you're selling, but they buy into your philosophy, and now more than ever that means your purpose in culture, and your point of view on what's happening all around us.

 

At Ricebowl we believe that for brands to effectively engage today's global growth consumer, they need to speak to them with purpose about the things that real people actually care about. We figure out what you stand for as a company and why people might be interested. We listen deeply to what you're about, and to what your consumers actually want and need - then connect the two in progressive, culturally impactful articulations that can make an actual positive difference in people's lives. As cultural message-makers, we hold great power in society, and we don't take that responsibility lightly. 

We use our training in consumer psychology, market research, critical theory, strategic storytelling and creative effectiveness to craft brands stories that drive deep emotional self-identification across audiences. We start with universal human truths and then apply the cultural nuance that is crucial to landing truly effective messaging. In a marketing world still driven by North America and Western Europe, we believe that when messages are crafted by more diverse teams - more women, more people of colour - they reach many more audience groups and drive more sustainable growth. Being a female-POC-founded independent strategy practice means we build brands with these multiple viewpoints baked into our approach. ​

 

Our operating difference as a strategy practice? Not being beholden to specific creative teams or a holding company gives us a rare objectivity that's liberated from awards-chasing or retaining AOR status. And we work with a crack team of mostly female collaborators working flexibly all over the world - from creative directors to data analysts, to make the magic happen. 

 

At Ricebowl, we don't have a sexy creds deck and we don’t pitch. But if you're a CMO, CEO or brand leader who wants to rewrite the story of your brand with real relevance to real people, we'd love to chat further about our approach and see if it’s right for you.​

 

ABOUT NAZIA

Founded Ricebowl Strategy

(2016)

|

Cordon-Bleu trained classical Chef de Cuisine

(2016)

Campaign & IPA's Woman to Watch

(2015)

Top five most awarded Planning Directors in the world (Big Won)

(2015) 

Founding Member of of DAVID The Agency (Global CSO)

São Paulo, Miami and Buenos Aires

(2013)

WPP Atticus Awards Grand Prix

(2012)

Founded Ogilvy Noor

(2011)

Founded Ogilvy Cultural Strategy

(2008)

WPP Marketing Fellow

mentored by Sir Martin Sorrell 

(2005-8)

|

MPhil Chinese Studies, University of Oxford

(2005)

BA English (First), University of Oxford

(2003)

|

London x New York x Dhaka x Penang x Shanghai x São Paulo

Fluent Mandarin, Portuguese & Bengali

 
SAY HELLO
COME COLLABORATE
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© 2018 by Ricebowl Consulting Ltd | Company No. 10371975 | Registered in England & Wales

Registered Address: 6/75 Compayne Gardens NW6 3RS, London, United Kingdom